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From: Rosario Terra <rosarioterrarompani@gmail.com>
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Date: Fri, 8 Apr 2022 01:03:54 -0300
Subject: =?utf-8?Q?Fwd:_Cronograma_de_planificaci=C3=B3n_y_Estimado_de_in?=
 =?utf-8?Q?versi=C3=B3n_en_Medios._Bagno_&co._2022?=
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To: Victoria Valles <vvalles@bagno-company.com>,
 Felipe Mateu <fmateu@bagno-company.com>
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 Content preview:  Tienen 15 minutos mañana para comentar esto antes de la reunión???
    Enviado desde mi iPhone Inicio del mensaje reenviado: 
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Tienen 15 minutos ma=C3=B1ana para comentar esto antes de la reuni=C3=B3n???=


Enviado desde mi iPhone

Inicio del mensaje reenviado:

> De: Alicia Su=C3=A1rez Mazzei <asuarezmaz@gmail.com>
> Fecha: 6 de abril de 2022, 20:31:25 UYT
> Para: rosarioterrarompani@gmail.com, Victoria Valles <vvalles@bagno-compan=
y.com>
> Cc: Mariana Borgarelli <mborgarelli.mazcomunicacion@gmail.com>, Pedro Pi=C3=
=B1eyrua <pedro@posicion.uy>
> Asunto: Cronograma de planificaci=C3=B3n y Estimado de inversi=C3=B3n en M=
edios. Bagno &co. 2022
> Responder-Para: asuarezmaz@gmail.com
>=20
> =EF=BB=BF
>  Hola Rosario,  Victoria, =C2=BFc=C3=B3mo est=C3=A1n?
> Les adjunto el Excel con el cronograma de planificaci=C3=B3n y la estimaci=
=C3=B3n de inversi=C3=B3n en Medios para la campa=C3=B1a de este a=C3=B1o, s=
eg=C3=BAn el presupuesto asignado.=20
> U$S 100.000 para TV
> U$S  20.000  para Radio=20
> U$S  70.000 para digital=20
>=20
> Lo que ver=C3=A1n es un boceto,  sobre el cual podemos intercambiar y avan=
zar cuando tengamos todos los datos para completar la planificaci=C3=B3n.
>=20
> En el archivo encontrar=C3=A1n varias hojas, en la primera va el  cronogra=
ma general de planificaci=C3=B3n e inversi=C3=B3n anual, con el detalle de m=
edios y cantidad de semanas previstas, en la 2da. un estimado de inversi=C3=B3=
n con la distribuci=C3=B3n mensual en digital y en las siguientes hojas info=
rmaci=C3=B3n de rating de tv y radio.=20
>=20
> La estrategia est=C3=A1 basada en lograr la mayor cobertura de las campa=C3=
=B1as, utilizando los medios de forma sin=C3=A9rgica para mayor efectividad d=
el mensaje, contactando al p=C3=BAblico objetivo en distintos momentos y sit=
uaciones. Se desarrolla en 4 flights de distintas duraciones para cubrir el l=
anzamiento y las campa=C3=B1as previstas de descuento, con continuidad duran=
te todo el per=C3=ADodo en Digital : always on
>=20
> 1er   flight : 3 semanas de lanzamiento del Showroom  en Mayo . Institucio=
nal. con todos los medios actuando sin=C3=A9rgicamente,
> 2do. Flight; 4 semanas para Campa=C3=B1a 25%Junio en tv, Radio y digital =20=

> 3er. Flight   3 semanas para campa=C3=B1a 25%  setiembre en tv y 4 semanas=
 en radio y digital=20
> 4to, Flight   1 semana para Black Friday en TV y Radio y dos semanas en di=
gital .
> =20
>=20
> TV est=C3=A1 previsto tener presencia en los tres canales privados, el eje=
rcicio lo realizamos  con la =C3=BAltima informaci=C3=B3n de rating disponib=
le y la distribuci=C3=B3n ser=C3=ADa la siguiente;
> 10% en canal 4,
> 48% en canal 10=20
> 42% en canal 12.=20
>=20
> En este medio alcanzaremos un total  aprox.de 3300 TRP=C2=B4s contemplando=
  todos los per=C3=ADodos de campa=C3=B1a=20
> M=C3=A1s cerca de la fecha de salida ajustaremos las pautas y veremos si e=
stos porcentajes se mantienen con las nuevas programaciones  o si hay que ha=
cer alg=C3=BAn ajuste antes de comprar. los espacios.=20
> La estimaci=C3=B3n se realiz=C3=B3 con los precios que dispon=C3=ADamos y s=
e deber=C3=A1 ajustar cuando tengan las nuevas negociaciones.  Se contempl=C3=
=B3 un material de 20", en el caso que el material que se haga dure m=C3=A1s=
, habr=C3=A1 que ajustar tambi=C3=A9n la inversi=C3=B3n.=20
>=20
> RADIO contemplamos un mix con las emisoras de mayor rating, para lograr co=
bertura y llegar a cada segmento del p=C3=BAblico objetivo, ver=C3=A1n  un e=
stimado de salidas calculado en base a un  material de 20 segundos. En este m=
edio nos pasamos un poco del presupuesto, ya que necesitamos alguna emisora m=
=C3=A1s de las que tenemos saldo,  para ampliar cobertura.=20
>=20
> DIGITAL  Est=C3=A1 contemplado salir a partir de abril con  campa=C3=B1a d=
e "always on'' en redes sociales y buscadores para empezar a captar p=C3=BAb=
lico, y generar una masa cr=C3=ADtica de seguidores que podamos capitalizar c=
uando comencemos con la campa=C3=B1a de lanzamiento y as=C3=AD tener mayor  r=
epercusi=C3=B3n y efectividad. En todas las redes tenemos menos seguidores q=
ue la competencia. =20
>=20
> INSAGRAM
> CASTRO:39.100 Seguidores
> ACHER  : 22.800 seguidores=20
> BARRACA MALV=C3=8DN:  14.800 Seguidores
> BOSCH ;  11,300 Seguidores=20
> BAGNO &co 8.205 Seguidores =20
> JUAN CONSTRUYE  - 4306 Seguidores
>=20
> FACEBOOK
> CASTRO:167.481 Seguidores
> ACHER  47,362 Seguidores
> BARRACA MALVIN :  26,233 Seguidores=20
> JUAN CONSTRUYE  - 23.732 Seguidores
> BOSCH y Cia;  23.360 seguidores=20
> BAGNO & co. 22.460 seguidores
>=20
> LINKEDIN
> CASTRO: 4.800 seguidores
> BOSH y Cia; 435  seguidores
> BARRACA MALV=C3=8DN : 27 Seguidores=20
>=20
> En las 4 grandes campa=C3=B1as vamos con pauta en todos los medios  digita=
les: Redes sociales,  buscadores, program=C3=A1tica, display y redes de siti=
os.
> Contemplamos  tambi=C3=A9n, un rubro en la inversi=C3=B3n para un influenc=
er masivo que transfiera su prestigio a la campa=C3=B1a digital, por lo que p=
ensamos en Hugo Soca para el lanzamiento de cocinas, ya que tiene destacada p=
osici=C3=B3n en los medios masivos TV y Radio  Es jurado de Bake off, conduc=
tor del programa" de la tierra al plato" y columnista en Emisora Del Sol. Cu=
enta con  127.000 seguidores en Instagram y 35.000 en facebook, por lo que n=
os permite llegar a un gran p=C3=BAblico.=20
>=20
> Este plan es un boceto para poder avanzar sobre =C3=A9l con sus comentario=
s.=20
> Quedo a las =C3=B3rdenes por cualquier duda o aclaraci=C3=B3n de la inform=
aci=C3=B3n enviada.=20
> El viernes  lo vemos en la reuni=C3=B3n-=20
> Estamos en contacto
> Besos
> Alicia=20
>=20
>=20
>=20
>=20
>=20
>=20
>=20
>=20
>=20
>=20
>=20

--Apple-Mail-5017B2BF-C812-4EE3-A430-6CD9F6219F07
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--Apple-Mail-AD4A5F6B-94E8-4791-9591-A892B3733ECE
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	charset=utf-8
Content-Transfer-Encoding: quoted-printable

<html><head><meta http-equiv=3D"content-type" content=3D"text/html; charset=3D=
utf-8"></head><body dir=3D"auto">Tienen 15 minutos ma=C3=B1ana para comentar=
 esto antes de la reuni=C3=B3n???<br><br><div dir=3D"ltr">Enviado desde mi i=
Phone</div><div dir=3D"ltr"><br>Inicio del mensaje reenviado:<br><br></div><=
blockquote type=3D"cite"><div dir=3D"ltr"><b>De:</b> Alicia Su=C3=A1rez Mazz=
ei &lt;asuarezmaz@gmail.com&gt;<br><b>Fecha:</b> 6 de abril de 2022, 20:31:2=
5 UYT<br><b>Para:</b> rosarioterrarompani@gmail.com, Victoria Valles &lt;vva=
lles@bagno-company.com&gt;<br><b>Cc:</b> Mariana Borgarelli &lt;mborgarelli.=
mazcomunicacion@gmail.com&gt;, Pedro Pi=C3=B1eyrua &lt;pedro@posicion.uy&gt;=
<br><b>Asunto:</b> <b>Cronograma de planificaci=C3=B3n y Estimado de inversi=
=C3=B3n en Medios. Bagno &amp;co. 2022</b><br><b>Responder-Para:</b> asuarez=
maz@gmail.com<br><br></div></blockquote><blockquote type=3D"cite"><div dir=3D=
"ltr">=EF=BB=BF<div dir=3D"ltr"><font color=3D"#000000">&nbsp;Hola Rosario,&=
nbsp; Victoria, =C2=BFc=C3=B3mo est=C3=A1n?</font><div><span style=3D"color:=
rgb(0,0,0)">Les adjunto el Excel con el cronograma de planificaci=C3=B3n y l=
a estimaci=C3=B3n de inversi=C3=B3n en Medios para la campa=C3=B1a de este a=
=C3=B1o, seg=C3=BAn el presupuesto asignado.&nbsp;</span><br></div><div><fon=
t color=3D"#000000">U$S 100.000 para TV</font></div><div><font color=3D"#000=
000">U$S&nbsp; 20.000&nbsp; para Radio&nbsp;</font></div><div><font color=3D=
"#000000">U$S&nbsp; 70.000 para digital&nbsp;</font></div><font color=3D"#00=
0000"><div><font color=3D"#000000"><br></font></div><div><font color=3D"#000=
000">Lo que ver=C3=A1n es un boceto,&nbsp; sobre el cual podemos intercambia=
r y avanzar cuando tengamos todos los datos para completar la planificaci=C3=
=B3n.</font></div><br class=3D"gmail-Apple-interchange-newline">En el archiv=
o encontrar=C3=A1n varias hojas, en la primera va el&nbsp; cronograma genera=
l de planificaci=C3=B3n e inversi=C3=B3n anual, con el detalle de medios y c=
antidad de semanas previstas, en la 2da. un estimado de inversi=C3=B3n con l=
a distribuci=C3=B3n mensual en digital y en las siguientes hojas informaci=C3=
=B3n de rating de tv y radio.&nbsp;</font><div><font color=3D"#000000"><br><=
/font></div><div><font color=3D"#000000">La estrategia est=C3=A1 basada en l=
ograr la mayor cobertura de las campa=C3=B1as, utilizando los medios de form=
a sin=C3=A9rgica para mayor efectividad del mensaje, contactando al p=C3=BAb=
lico objetivo en distintos momentos y situaciones. Se desarrolla en 4 flight=
s de distintas duraciones para cubrir el lanzamiento y las campa=C3=B1as pre=
vistas de descuento, con continuidad durante todo el per=C3=ADodo en Digital=
 : always on</font></div><div><font color=3D"#000000"><br></font></div><div>=
<font color=3D"#000000">1er&nbsp; &nbsp;flight : <b>3 semanas</b> de lanzami=
ento del Showroom&nbsp; en Mayo . Institucional. con todos los medios actuan=
do sin=C3=A9rgicamente,</font></div><div><font color=3D"#000000">2do. Flight=
; <b>4 semanas</b> para Campa=C3=B1a 25%Junio en tv, Radio y digital&nbsp;&n=
bsp;</font></div><div><font color=3D"#000000">3er. Flight&nbsp; <b>&nbsp;3 s=
emanas</b> para campa=C3=B1a 25%&nbsp;&nbsp;setiembre&nbsp;en tv y 4 semanas=
 en radio y digital&nbsp;</font></div><div><font color=3D"#000000">4to, Flig=
ht&nbsp; &nbsp;<b>1 semana</b> para Black Friday en TV y Radio y <b>dos sema=
nas</b> en digital .</font></div><div><font color=3D"#000000">&nbsp;</font><=
/div><div><font color=3D"#000000"><br></font></div><div><font color=3D"#0000=
00"><b>TV</b>&nbsp;est=C3=A1 previsto tener presencia en los tres canales pr=
ivados, el ejercicio lo realizamos&nbsp; con la =C3=BAltima&nbsp;informaci=C3=
=B3n de rating disponible y la distribuci=C3=B3n ser=C3=ADa la siguiente;</f=
ont></div><div><font color=3D"#000000">10% en canal 4,</font></div><div><fon=
t color=3D"#000000">48% en canal 10&nbsp;</font></div><div><font color=3D"#0=
00000">42% en canal 12.&nbsp;</font></div><div><font color=3D"#000000"><br><=
/font></div><div><font color=3D"#000000">En este medio alcanzaremos un total=
&nbsp; <a href=3D"http://aprox.de">aprox.de</a> 3300 TRP=C2=B4s contemplando=
&nbsp; todos los per=C3=ADodos de campa=C3=B1a&nbsp;</font></div><div><font c=
olor=3D"#000000">M=C3=A1s&nbsp;cerca de la fecha de salida ajustaremos las p=
autas y veremos si estos porcentajes se mantienen con las nuevas programacio=
nes&nbsp; o si hay que hacer alg=C3=BAn ajuste antes de comprar. los espacio=
s.&nbsp;</font></div><div><font color=3D"#000000">La estimaci=C3=B3n se real=
iz=C3=B3 con los precios que dispon=C3=ADamos y se deber=C3=A1 ajustar cuand=
o tengan las nuevas negociaciones.&nbsp; Se contempl=C3=B3 un material de 20=
", en el caso que el material que se haga dure m=C3=A1s, habr=C3=A1 que ajus=
tar tambi=C3=A9n la inversi=C3=B3n.&nbsp;<br></font></div><div><font color=3D=
"#000000"><br></font></div><div><font color=3D"#000000"><b>RADIO</b> contemp=
lamos un mix con las emisoras de mayor rating, para lograr cobertura y llega=
r a cada segmento del p=C3=BAblico objetivo, ver=C3=A1n&nbsp; un estimado de=
 salidas calculado en base a un&nbsp; material de 20 segundos. En este medio=
 nos pasamos un poco del presupuesto, ya que necesitamos alguna emisora m=C3=
=A1s de las que tenemos saldo,&nbsp; para ampliar cobertura.&nbsp;</font></d=
iv><div><font color=3D"#000000"><br></font></div><div><font color=3D"#000000=
"><b>DIGITAL</b>&nbsp; Est=C3=A1 contemplado salir a partir de abril con&nbs=
p; campa=C3=B1a de "always on'' en redes sociales y buscadores para empezar a=
 captar p=C3=BAblico, y generar una masa cr=C3=ADtica de seguidores que poda=
mos capitalizar cuando comencemos con la campa=C3=B1a de lanzamiento y as=C3=
=AD tener mayor&nbsp; repercusi=C3=B3n y efectividad. En todas las redes ten=
emos menos seguidores que la competencia.&nbsp;&nbsp;</font></div><div><font=
 color=3D"#000000"><br></font></div><div><font color=3D"#000000" style=3D"ba=
ckground-color:rgb(204,204,204)"><b>INSAGRAM</b></font></div><div><font colo=
r=3D"#000000">CASTRO:39.100 Seguidores<font style=3D"background-color:rgb(20=
4,204,204)"><b><br></b></font></font></div><div><font color=3D"#000000">ACHE=
R&nbsp; : 22.800 seguidores&nbsp;</font></div><div><font color=3D"#000000">B=
ARRACA&nbsp;</font><span style=3D"color:rgb(0,0,0)">MALV=C3=8DN</span><span s=
tyle=3D"color:rgb(0,0,0)">:&nbsp; 14.800 Seguidores</span></div><div><font c=
olor=3D"#000000">BOSCH&nbsp;;&nbsp; 11,300 Seguidores&nbsp;</font></div><div=
><b><font color=3D"#000000">BAGNO &amp;co 8.205&nbsp;Seguidores&nbsp;&nbsp;<=
/font></b></div><div><font color=3D"#000000">JUAN CONSTRUYE&nbsp; - 4306 Seg=
uidores</font></div><div><span style=3D"background-color:rgb(217,234,211)"><=
b><font color=3D"#000000"><br></font></b></span></div><div><span style=3D"ba=
ckground-color:rgb(217,234,211)"><b><font color=3D"#000000">FACEBOOK</font><=
/b></span></div><div><font color=3D"#000000">CASTRO:167.481 Seguidores<br></=
font></div><div><div><font color=3D"#000000">ACHER&nbsp; 47,362 Seguidores</=
font></div><font color=3D"#000000">BARRACA MALVIN :&nbsp; 26,233 Seguidores&=
nbsp;</font></div><div><font color=3D"#000000">JUAN CONSTRUYE&nbsp; - 23.732=
 Seguidores</font></div><div><div><div><font color=3D"#000000">BOSCH&nbsp;y C=
ia;&nbsp; 23.360 seguidores&nbsp;</font></div></div><div><b><font color=3D"#=
000000">BAGNO &amp; co.&nbsp;22.460 seguidores</font></b></div><div><font co=
lor=3D"#000000"><br></font></div><div><span style=3D"background-color:rgb(18=
2,215,168)"><font color=3D"#000000">LINKEDIN</font></span></div><div><font c=
olor=3D"#000000">CASTRO: 4.800 seguidores</font></div><div><font color=3D"#0=
00000">BOSH&nbsp;y Cia; 435&nbsp; seguidores</font></div><div><font color=3D=
"#000000">BARRACA MALV=C3=8DN : 27 Seguidores&nbsp;</font></div><div><font c=
olor=3D"#000000"><br></font></div><div><div><font color=3D"#000000">En las 4=
 grandes campa=C3=B1as vamos con pauta en todos los medios&nbsp; digitales: R=
edes sociales,&nbsp; buscadores, program=C3=A1tica, display y redes de sitio=
s.</font></div><div><font color=3D"#000000">Contemplamos&nbsp; tambi=C3=A9n,=
 un rubro en la inversi=C3=B3n para un influencer masivo que transfiera su p=
restigio a la campa=C3=B1a digital, por lo que pensamos en Hugo Soca para el=
 lanzamiento de cocinas, ya que tiene destacada posici=C3=B3n en los medios m=
asivos TV y Radio&nbsp; Es jurado de Bake off, conductor del programa" de la=
 tierra al plato" y columnista en Emisora Del Sol. Cuenta con&nbsp; 127.000 s=
eguidores en Instagram y&nbsp;</font><span style=3D"color:rgb(0,0,0)">35.000=
 en facebook, por lo que nos permite llegar a un gran p=C3=BAblico.&nbsp;</s=
pan></div><div><span style=3D"color:rgb(0,0,0)"><br></span></div><div><span s=
tyle=3D"color:rgb(0,0,0)">Este plan es un boceto para poder avanzar sobre =C3=
=A9l con sus comentarios.&nbsp;</span></div></div></div><div><span style=3D"=
color:rgb(0,0,0)">Quedo a las =C3=B3rdenes&nbsp;por cualquier duda o aclarac=
i=C3=B3n de la informaci=C3=B3n enviada.&nbsp;</span><br></div><div><span st=
yle=3D"color:rgb(0,0,0)">El viernes&nbsp; lo vemos en la reuni=C3=B3n-&nbsp;=
</span></div><div><font color=3D"#000000">Estamos en contacto</font></div><d=
iv><font color=3D"#000000">Besos</font></div><div><span style=3D"color:rgb(0=
,0,0)">Alicia&nbsp;</span><br></div><div></div><div><div dir=3D"ltr" class=3D=
"gmail_signature" data-smartmail=3D"gmail_signature"><div dir=3D"ltr"><font c=
olor=3D"#000000"><img src=3D"https://docs.google.com/uc?export=3Ddownload&am=
p;id=3D1JPlaLMBC5rxii9H6vOJImTQfz30852cL&amp;revid=3D0B_6fjMrt1dy7bTBpL1lPRH=
d6T2lCTzlVdGpyeXpDR0pHZ2VJPQ" width=3D"420" height=3D"109"><br></font></div>=
</div></div><font color=3D"#000000"><br></font><div class=3D"gmail_quote"><d=
iv dir=3D"ltr" class=3D"gmail_attr"><font color=3D"#000000"><br></font></div=
><font color=3D"#000000"><br><br></font><div dir=3D"ltr"><div><font color=3D=
"#000000"><br></font></div><div><div dir=3D"ltr" data-smartmail=3D"gmail_sig=
nature"><div dir=3D"ltr"><font color=3D"#000000"><br></font><div style=3D"fo=
nt-weight:bold"><font color=3D"#000000"><br></font></div><div><font face=3D"=
tahoma, sans-serif" color=3D"#000000"><br></font></div><div><br></div><block=
quote style=3D"margin:0 0 0 40px;border:none;padding:0px"><div><b><br></b></=
div></blockquote><div></div></div></div></div></div>
</div></div>
</div></blockquote></body></html>=

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