grthtrhthjhtyjytjytkergtrhtrjytjerhrfh4:24 29/09/2026Return-Path: <pedro@posicion.uy>
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From: <pedro@posicion.uy>
To: "'Rosario Terra'" <rosarioterrarompani@gmail.com>
Cc: "'Felipe Mateu'" <fmateu@bagno-company.com>,
	<asuarezmaz@gmail.com>,
	"'Victoria Valles'" <vvalles@bagno-company.com>,
	"'Mariana Borgarelli'" <mborgarelli.mazcomunicacion@gmail.com>
Subject: Plan Digital
Date: Wed, 4 May 2022 16:45:08 -0300
Message-ID: <010501d85fef$76efd040$64cf70c0$@posicion.uy>
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Hola Rosario! Te paso el plan. En la primera hoja est=C3=A1 planificado tod=
o el a=C3=B1o. En la segunda hoja est=C3=A1 puntualmente la campa=C3=B1a de=
 mayo y junio.

Cualquier cosa, me avisan.

Saludos,

 

Pedro

 

De: Rosario Terra <rosarioterrarompani@gmail.com> 
Enviado el: martes, 3 de mayo de 2022 22:04
Para: pedro@posicion.uy
CC: Felipe Mateu <fmateu@bagno-company.com>; asuarezmaz@gmail.com; Victoria=
 Valles <vvalles@bagno-company.com>; Mariana Borgarelli <mborgarelli.mazcom=
unicacion@gmail.com>
Asunto: Re: Estructura de Google Buscadores

 

Gracias Pedro, una pena arrancar de cero pero no queda otra que hacerlo! Va=
mos a tener que probar hasta entender que funciona mejor

Yo aclararia siempre que hablamos del 25 que es con tarjetas santander y lo=
 mencionaria en todos

Tambi=C3=A9n falta hablar del nuevo showroom

saludos

Rosario

 

El mar, 3 may 2022 a las 17:13, <pedro@posicion.uy <mailto:pedro@posicion.u=
y> > escribi=C3=B3:

Hola Felipe c=C3=B3mo estas?

Tal como conversaste con Alicia, y ya que no tenemos la estructura que se v=
en=C3=ADa trabajando en Google Buscadores, tenemos que armarla desde cero.

La estructura se compone de diferentes grupos, en cada grupo hay palabras r=
elacionadas y anuncios que refieren a esas palabras.

Adjunto un Excel con ejemplo de tres grupos. No hay limite de palabras clav=
e para cada grupo ni de anuncios.

Los anuncios se componen de dos t=C3=ADtulos de hasta 35 caracteres cada un=
o y una descripci=C3=B3n de hasta 90 caracteres.

Lo ideal es determinar cuales son los grupos de palabras m=C3=A1s relevante=
s.

Lo que va a adjunto es solo un ejemplo, para ilustrar c=C3=B3mo funciona.

 

Saludos y quedo a las =C3=B3rdenes por cualquier duda,

 

Pedro Pi=C3=B1eyr=C3=BAa 

 

 

 

 


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Libre de virus.  <https://www.avast.com/sig-email?utm_medium=3Demail&utm_so=
urce=3Dlink&utm_campaign=3Dsig-email&utm_content=3Demailclient> www.avast.c=
om 

 



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class=3DWordSection1><p class=3DMsoNormal><span =
style=3D'mso-fareast-language:EN-US'>Hola Rosario! Te paso el plan. En =
la primera hoja est=C3=A1 planificado todo el a=C3=B1o. En la segunda =
hoja est=C3=A1 puntualmente la campa=C3=B1a de mayo y =
junio.<o:p></o:p></span></p><p class=3DMsoNormal><span =
style=3D'mso-fareast-language:EN-US'>Cualquier cosa, me =
avisan.<o:p></o:p></span></p><p class=3DMsoNormal><span =
style=3D'mso-fareast-language:EN-US'>Saludos,<o:p></o:p></span></p><p =
class=3DMsoNormal><span =
style=3D'mso-fareast-language:EN-US'><o:p>&nbsp;</o:p></span></p><p =
class=3DMsoNormal><span =
style=3D'mso-fareast-language:EN-US'>Pedro<o:p></o:p></span></p><p =
class=3DMsoNormal><span =
style=3D'mso-fareast-language:EN-US'><o:p>&nbsp;</o:p></span></p><div =
style=3D'border:none;border-top:solid #E1E1E1 1.0pt;padding:3.0pt 0cm =
0cm 0cm'><p class=3DMsoNormal><b><span lang=3DES>De:</span></b><span =
lang=3DES> Rosario Terra &lt;rosarioterrarompani@gmail.com&gt; =
<br><b>Enviado el:</b> martes, 3 de mayo de 2022 22:04<br><b>Para:</b> =
pedro@posicion.uy<br><b>CC:</b> Felipe Mateu =
&lt;fmateu@bagno-company.com&gt;; asuarezmaz@gmail.com; Victoria Valles =
&lt;vvalles@bagno-company.com&gt;; Mariana Borgarelli =
&lt;mborgarelli.mazcomunicacion@gmail.com&gt;<br><b>Asunto:</b> Re: =
Estructura de Google Buscadores<o:p></o:p></span></p></div><p =
class=3DMsoNormal><o:p>&nbsp;</o:p></p><div><p class=3DMsoNormal>Gracias =
Pedro, una pena arrancar de cero pero no queda otra que hacerlo! Vamos a =
tener que probar hasta entender que funciona mejor<o:p></o:p></p><div><p =
class=3DMsoNormal>Yo aclararia&nbsp;siempre que hablamos del&nbsp;25 que =
es con tarjetas santander y lo mencionaria&nbsp;en =
todos<o:p></o:p></p></div><div><p class=3DMsoNormal>Tambi=C3=A9n falta =
hablar del nuevo showroom<o:p></o:p></p></div><div><p =
class=3DMsoNormal>saludos<o:p></o:p></p></div><div><p =
class=3DMsoNormal>Rosario<o:p></o:p></p></div></div><p =
class=3DMsoNormal><o:p>&nbsp;</o:p></p><div><div><p class=3DMsoNormal>El =
mar, 3 may 2022 a las 17:13, &lt;<a =
href=3D"mailto:pedro@posicion.uy">pedro@posicion.uy</a>&gt; =
escribi=C3=B3:<o:p></o:p></p></div><blockquote =
style=3D'border:none;border-left:solid #CCCCCC 1.0pt;padding:0cm 0cm 0cm =
6.0pt;margin-left:4.8pt;margin-right:0cm'><div><div><p class=3DMsoNormal =
style=3D'mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'>Hola Felipe =
c=C3=B3mo estas?<o:p></o:p></p><p class=3DMsoNormal =
style=3D'mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'>Tal como =
conversaste con Alicia, y ya que no tenemos la estructura que se =
ven=C3=ADa trabajando en Google Buscadores, tenemos que armarla desde =
cero.<o:p></o:p></p><p class=3DMsoNormal =
style=3D'mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'>La =
estructura se compone de diferentes grupos, en cada grupo hay palabras =
relacionadas y anuncios que refieren a esas palabras.<o:p></o:p></p><p =
class=3DMsoNormal =
style=3D'mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'>Adjunto un =
Excel con ejemplo de tres grupos. No hay limite de palabras clave para =
cada grupo ni de anuncios.<o:p></o:p></p><p class=3DMsoNormal =
style=3D'mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'>Los =
anuncios se componen de dos t=C3=ADtulos de hasta 35 caracteres cada uno =
y una descripci=C3=B3n de hasta 90 caracteres.<o:p></o:p></p><p =
class=3DMsoNormal =
style=3D'mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'>Lo ideal es =
determinar cuales son los grupos de palabras m=C3=A1s =
relevantes.<o:p></o:p></p><p class=3DMsoNormal =
style=3D'mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'>Lo que va a =
adjunto es solo un ejemplo, para ilustrar c=C3=B3mo =
funciona.<o:p></o:p></p><p class=3DMsoNormal =
style=3D'mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'>&nbsp;<o:p><=
/o:p></p><p class=3DMsoNormal =
style=3D'mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'>Saludos y =
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class=3DMsoNormal =
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/o:p></p><p class=3DMsoNormal =
style=3D'mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'>Pedro =
Pi=C3=B1eyr=C3=BAa <o:p></o:p></p><p class=3DMsoNormal =
style=3D'mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'>&nbsp;<o:p><=
/o:p></p><p class=3DMsoNormal =
style=3D'mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'>&nbsp;<o:p><=
/o:p></p><p class=3DMsoNormal =
style=3D'mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'>&nbsp;<o:p><=
/o:p></p></div><div =
id=3D"gmail-m_-512899497982407638DAB4FAD8-2DD7-40BB-A1B8-4E2AA1F9FDF2"><p=
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style=3D'font-size:10.0pt;font-family:"Arial",sans-serif;color:#41424E'>L=
ibre de virus. <a =
href=3D"https://www.avast.com/sig-email?utm_medium=3Demail&amp;utm_source=
=3Dlink&amp;utm_campaign=3Dsig-email&amp;utm_content=3Demailclient" =
target=3D"_blank"><span style=3D'color:#4453EA'>www.avast.com</span></a> =
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